Cultural Research
Twinings × V&A
The Enduring Charm of William Morris
The Challenge
British fashion house Kent & Curwen wanted a premium collaboration reconnecting the brand with its origins producing ties and cricket sweaters for British universities, including Cambridge.
Our Solution
ARTiSTORY brought the partners together, developed the collegiate creative direction and style guide, coARTiSTORY connected Twinings with the V&A, curated William Morris’s Strawberry Thief, adapted the artwork for gift packaging, and coordinated licensing, rights clearance, approvals and campaign storytelling.ordinated University brand assets and product development, and managed rights clearance and approvals.
Featured Artworks and Collections
Project Gallery
Project Impact
Project Tags
Cultural Research
Launch Details
Connecting cultures through meaningful brand collaborations and authentic storytelling that drives both impact and revenue.
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