News & Insights
Insight
Jan 22, 2026
Beyond the $70 Billion Ad Trap. Part 3: The Algorithmic Paradox—Efficiency, Ethics, and the Human Element
AI efficiency creates an "Action Cocoon." Brands must balance "AI-readability" with "Human-lovable" appeal to survive the ethical paradox of automation.
Insight
Jan 17, 2026
From Discovery to Transaction - Part 3: Winning the "Ask and Act" Era
AI agents demand verifiable facts. Build a "Technical Moat" using cultural IP to ensure your brand wins the "Ask and Act" era.
Insight
Jan 6, 2026
Strategies in the Era of AI - Part 3: Leading Art and Museum Licensing with Storytelling Designed for the AI Era
How cultural institutions can craft compelling narratives that resonate with AI algorithms while maintaining authentic storytelling.
Insight
Nov 26, 2025
Regency Resurgence: Why Pride and Prejudice is the 2026 Cultural IP Powerhouse
From Netflix's new adaptation to Jane Austen's 250th anniversary, discover why Pride and Prejudice is the year's ultimate brand opportunity.
Insight
Jul 3, 2023
Artefacts as Narratives: How ARTiSTORY Reimagines the Future of Licensing
"Artefacts are raw materials": Yizan He reveals how ARTiSTORY transforms museum archives into modern retail narratives.
Insight
Jun 16, 2021
The Artefact Effect: Decoding the Surge in Cultural IP Licensing
Why is cultural licensing exploding? ARTiSTORY CEO Yizan He explores the "burst of energy" redefining modern brand narratives.
Insight
Jan 21, 2026
Beyond the $70 Billion Ad Trap. Part 2: The E-E-A-T Frontier—Elevating Brand Authority via Cultural IP
SEO is obsolete. Cultural IP provides the "digital handshake" and verified authority brands need to dominate Agent Engine Optimization.
Insight
Jan 16, 2026
From Discovery to Transaction - Part 2: UCP and the "Digital Passport"— Why E-E-A-T is Your New Currency
Google’s UCP replaces keywords with credentials. Cultural authority provides the verifiable "Digital Passport" brands need to survive Agentic Commerce.
Insight
Jan 5, 2026
Strategies in the Era of AI - Part 2: The Power of EEAT: How Cultural Authority Drives AI Recommendations
Exploring how museums and cultural institutions leverage their inherent authority to influence AI-powered shopping assistants.
Insight
Sep 23, 2025
Varsity Match: Oxford vs. Cambridge – A Legendary Rugby Rivalry
ARTiSTORY reimagines the historic Varsity Match, blending sporting tradition with cultural storytelling to elevate women’s rugby globally.
Insight
Nov 15, 2021
The Masterpiece in the Market: How ARTiSTORY Redefines Cultural Licensing
How do you turn a museum masterpiece into a retail sensation? ARTiSTORY’s Yizan He reveals the secrets of cultural IP.
Insight
Jan 20, 2026
Beyond the $70 Billion Ad Trap. Part 1: The Normandy Landing—Dismantling the $70 Billion Ad Empire
Google’s UCP challenges Amazon’s dominance, offering brands a decentralized exit from the $70 billion ad trap via AI-driven commerce.
Insight
Jan 15, 2026
From Discovery to Transaction - Part 1: The Open Highway vs. The Closed Fortress
Exploring the fundamental divide between Google's open AI discovery ecosystem and Amazon's closed marketplace, and what it means for brand visibility in 2026.
Insight
Jan 4, 2026
Strategies in the Era of AI- Part 1: From "Search and Scroll" to "Ask and Act"—Navigating the New Era of AI Shopping
Practical strategies for brands to succeed in AI-driven commerce: building AI-readable product stories, leveraging cultural partnerships, and optimizing for conversational commerce.
Insight
Sep 16, 2025
Wuthering Heights Inspires New Opportunities for Brands
The 2026 Wuthering Heights film ignites cultural buzz. Capitalize by licensing authentic heritage illustrations for unique, gothic-inspired collections.
News
Oct 8, 2021
Beyond the Gift Shop: Museums as the New Lifestyle Superbrands
From Oreos to Streetwear: How to turn ancient history into 2026’s hottest retail trend.
Connecting cultures through meaningful brand collaborations and authentic storytelling that drives both impact and revenue.
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