Cultural Research
The Beast Shop × The British Museum
Museum Treasures, Designed for Contemporary Living
The Challenge
Ruggable wanted to translate masterpieces from the National Gallery into stylish, washable rugs, enabling consumers worldwide to bring celebrated works of art into contemporary living spaces.
Our Solution
ARTiSTORY curated suitable artworks, defined crops and focal compositions, adapted imagery to difARTiSTORY curated commercially suitable artifacts and transformed them into exclusive design assets through motif extraction, recoloring and compositional development.ferent rug formats and proportions, and supported design development, color calibration, storytelling, rights clearance and approvals.
Featured Artworks and Collections
Project Gallery
Project Impact
Project Tags
Cultural Research
Launch Details
Connecting cultures through meaningful brand collaborations and authentic storytelling that drives both impact and revenue.
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