St. Regis Bangkok × Van Gogh Afternoon Tea

Thailand's First Van Gogh-Inspired Culinary Experience

The Challenge

Creating Thailand's first Van Gogh-inspired afternoon tea experience that would authentically capture the visual allure and emotional depth of Vincent van Gogh's iconic masterpieces while delivering the luxury hospitality standards expected at The St. Regis Bangkok. The challenge was to translate Van Gogh's dynamic brushstrokes, vibrant color palettes, and artistic passion into an immersive culinary journey that would resonate with both art enthusiasts and discerning guests seeking exceptional dining experiences.

Our Solution

In partnership with ARTiSTORY and the National Gallery, London, The St. Regis Bangkok developed Thailand's first Van Gogh-inspired afternoon tea experience, running from February 1 to May 31, 2024. The collaboration brought together world-class hospitality with authentic art licensing to create a culinary journey that blends Van Gogh's visual masterpieces with exquisite gastronomy. The experience featured meticulously crafted delectable treats designed to evoke the essence of Van Gogh's art, complemented by Van Gogh-inspired merchandise including specially designed plush bears featuring patterns from the original paintings. A second, even more elaborate dessert menu with beautiful and edible art was launched in April 2024, enhancing the artistic culinary experience.

Featured Experience Elements & Van Gogh Inspirations

Vincent van Gogh - Post-Impressionist Master

Vincent van Gogh (1853-1890) created some of the most beloved and recognizable artworks in history during his brief but intensely productive career. His Post-Impressionist style, characterized by bold colors, dramatic brushstrokes, and emotional intensity, continues to inspire artists and art lovers worldwide. Through this exclusive partnership with ARTiSTORY and the National Gallery, London, The St. Regis Bangkok brings Van Gogh's artistic passion to Thailand, creating the country's first Van Gogh-inspired afternoon tea experience that honors both his artistic vision and Thai hospitality excellence.

The Starry Night Culinary Art

Inspired by: The Starry Night (1889) Featured: Starry Night Artistic Pastries The afternoon tea's signature desserts capture the swirling cosmic energy of Van Gogh's most famous masterpiece. These meticulously crafted treats feature flowing designs that mirror the painting's dynamic night sky, with edible gold stars and deep blue spirals that evoke the artist's emotional intensity and his fascination with the celestial dance over Saint-Rémy-de-Provence.

Sunflowers Golden Delights

Inspired by: Sunflowers Series (1888-1889) Featured: Sunflowers Golden Collection Golden-hued delicacies inspired by Van Gogh's beloved sunflower paintings bring warmth and joy to the afternoon tea experience. These elegant treats feature layers of honey-infused elements and golden yellow presentations, capturing both the visual splendor and the symbolic warmth of Van Gogh's sunflower studies painted during his productive period in Arles.

Project Gallery