Rowing Blazers x University of Cambridge

The Blazer Returns to Its Cambridge Roots

The Brief

Rowing Blazers sought an official University of Cambridge collection translating the University's distinctive visual identity into contemporary collegiate fashion for a global audience.

ARTiSTORY's Role

ARTiSTORY introduced Rowing Blazers to University of Cambridge and coordinated licensing, brand-asset alignment, product and marketing approvals, and collection storytelling on the University's behalf.

The Collection

The 13-piece capsule spans blazers, knitwear, layered tops, sweats, T-shirts, shorts and a cap. Shot on campus, it features the Cambridge coat of arms, Red Lion mascot, University name, archival-inspired colours and co-branded labels.

The Outcome

Sold online and in Rowing Blazers' New York store, the collection returned the brand to its Cambridge origins while presenting the University's collegiate identity to a global fashion audience.

See the collection at the Rowing Blazers website.

Featured Artworks and Collections

University of Cambridge Official Logos

The University of Cambridge brought its distinctive name, coat of arms and Red Lion mascot to the collaboration. Coordinated by ARTiSTORY, these institutional assets gave the collection an authentic connection to Cambridge’s academic identity and traditions.

Rowing Blazers

Rowing Blazers translated the University of Cambridge’s collegiate identity into contemporary fashion through a 13-piece capsule. Featuring university emblems and archival-inspired colours, the collection connected the brand’s Cambridge origins with its international retail and online audiences.

Project Gallery