Collection Development
ROBBi × Thyssen-Bornemisza National Museum
Mondrian’s Geometry, Transformed into a Collectible Icon
The Challenge
Taiwanese beauty brand FreshO2 wanted to transform National Gallery masterpieces into a collectible cosmetics collection connecting Impressionist art with contemporary beauty consumers.
Our Solution
ARTiSTORY curated artworks by Van Gogh, Renoir, Seurat and Cézanne, translated their palettes and compositARTiSTORY curated the Mondrian artwork, adapted its grid, primary colors and proportions to ROBBi’s three-dimensional form, developed placements, finishes, storytelling and packaging direction, and coordinated rights clearance and approvals.ions into product colors, decorative motifs and packaging assets, and supported storytelling, rights clearance and approvals.
Featured Artworks and Collections
Project Gallery
Project Impact
Project Tags
Collection Development
Launch Details
Connecting cultures through meaningful brand collaborations and authentic storytelling that drives both impact and revenue.
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