Mandai Wildlife Group x MFA Boston x Audubon

Where Nature Meets Masterpiece: An Immersive Avian Journey

The Challenge

The primary challenge lay in the need to authentically translate the historical significance of naturalist John James Audubon’s work into a modern, physical environment. Mandai Wildlife Group sought to bridge the gap between classical art and a contemporary conservation-focused experience to mark the opening of their brand-new Bird Paradise. The objective was to ensure these historical depictions would resonate with modern consumers and families while continuing to preserve the integrity and educational value of the original nineteenth-century masterpieces.

Our Solution

ARTiSTORY facilitated a groundbreaking collaboration between the Museum of Fine Arts, Boston (MFA Boston), and the Mandai Wildlife Group to launch ‘Take Flight’. This accessible storytelling initiative brought three distinct art installations to life, transforming 2D illustrations into immersive, 3D location-based experiences. By merging fine art with environmental education, the project turned the park into a living gallery where visitors could engage with "The Birds of America" in a tangible way.

Featured MFA Boston & Audubon Collections:

John James Audubon (1785–1851)

John James Audubon (1785–1851) was a world-renowned naturalist and artist, celebrated for his monumental work, "The Birds of America". His detailed, life-sized watercolours are considered American national treasures. The Museum of Fine Arts, Boston, houses an extensive collection of his work, representing a pinnacle of nineteenth-century scientific illustration and artistic achievement.

The Birds of America

Audubon is celebrated for his monumental publication, "The Birds of America," a scientific and artistic masterpiece that features detailed, life-sized watercolours of avian species. His work is considered a pinnacle of scientific illustration and remains an American national treasure.

The Birds of America

Project Gallery

Project Impact

Market Impact

A high-profile launch coinciding with the opening of a major international wildlife reserve, reaching a global audience of tourists and nature enthusiasts.

Cultural Impact

Successfully introduced art to younger demographics and families by integrating classical museum artifacts into a recreational, location-based setting.

Brand Impact

Enhanced Mandai Wildlife Group's positioning as a world-class cultural and educational destination through an elite partnership with MFA Boston.

Project Tags

Making Art Accessible to All

Launch Details

Cultural Institution

Museum of Fine Arts, Boston (MFA Boston).

Launch Date

May 2023

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