Mandai Wildlife Group x MFA Boston x Audubon

Where Nature Meets Masterpiece: An Immersive Avian Journey

The Brief

Mandai Wildlife Group needed a family-friendly cultural activation to accompany the opening of Bird Paradise and Mandai Wildlife West. The challenge was to connect John James Audubon’s nineteenth-century bird studies in the Museum of Fine Arts, Boston collection with a contemporary conservation setting and make the works engaging for visitors of different ages.

ARTiSTORY's Role

ARTiSTORY brought together Mandai Wildlife Group and the Museum of Fine Arts, Boston and developed Take Flight as an interactive outdoor experience. We selected relevant Audubon works, created the experience concept and interpretation, and translated two-dimensional collection material into creative briefs for large-scale installations linked to birds, habitats and conservation.

The Collection

Three installations were presented at Mandai Wildlife Reserve: four handcrafted paper birds displayed in transparent egg forms, a large walk-in nest and a three-dimensional pop-up book inspired by The Birds of America. The selected species could also be encountered at Bird Paradise, connecting the historical artworks with living birds.

The Outcome

Take Flight opened on 19 May 2023 and ran through 16 July 2023 alongside the launch of Bird Paradise. The activation introduced MFA Boston’s Audubon material to families and visitors in Singapore, combining art, play and environmental learning in an accessible outdoor format.

Featured MFA Boston & Audubon Collections:

John James Audubon (1785–1851)

John James Audubon (1785–1851) was a world-renowned naturalist and artist, celebrated for his monumental work, "The Birds of America". His detailed, life-sized watercolours are considered American national treasures. The Museum of Fine Arts, Boston, houses an extensive collection of his work, representing a pinnacle of nineteenth-century scientific illustration and artistic achievement.

The Birds of America

Audubon is celebrated for his monumental publication, "The Birds of America," a scientific and artistic masterpiece that features detailed, life-sized watercolours of avian species. His work is considered a pinnacle of scientific illustration and remains an American national treasure.

The Birds of America

Project Gallery

Project Impact

Market Impact

A high-profile launch coinciding with the opening of a major international wildlife reserve, reaching a global audience of tourists and nature enthusiasts.

Cultural Impact

Successfully introduced art to younger demographics and families by integrating classical museum artifacts into a recreational, location-based setting.

Brand Impact

Enhanced Mandai Wildlife Group's positioning as a world-class cultural and educational destination through an elite partnership with MFA Boston.

Project Tags

Product Development

Launch Details

Cultural Institution

Museum of Fine Arts, Boston (MFA Boston).

Launch Date

May 2023

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