Brand Storytelling
Product Approval
Rights Management
Malaysia Airports × The British Library
Alice’s Adventures: A Magical Christmas
The Brief
Malaysia Airports wanted a festive experience that would bring a familiar literary world into KLIA and give travelling families playful moments of discovery.
ARTiSTORY's Role
Working with the British Library and Malaysia Airports, ARTiSTORY helped bring Alice’s Adventures in Wonderland into a contemporary airport setting, connecting classic storytelling with a physical visitor experience.
The Collection
Alice’s Adventures: A Magical Christmas ran from 1–31 December 2024. At KLIA Terminal 1, visitors encountered a Rabbit Hole Kaleidoscope, gigantic teacup ride, an Ames Room exploring changes in apparent size, and a rose garden and maze.
The Outcome
The activation translated literary imagery into an environment travellers could enter and explore. Related Wonderland decorations extended to KLIA Terminal 2 and the international airports in Penang, Langkawi, Kota Kinabalu and Kuching.
Featured Artworks and Collections
The Nursery Alice
Illustrations by Sir John Tenniel
Project Gallery
Project Impact
Market Expansion
Extended Wonderland-themed festive storytelling from KLIA to four other international airports across Malaysia.
Cultural Impact
Brought Lewis Carroll’s classic and John Tenniel’s illustrations to travelling families through playful, interactive environments.
Brand Impact
Gave Malaysia Airports a distinctive literary theme connecting passenger experiences with festive entertainment and seasonal retail activity.
Project Tags
Brand Storytelling
Product Approval
Rights Management
Launch Details
The British Library
The British Library is the national library of the United Kingdom and one of the world's most prestigious cultural institutions. It houses a vast literary archive spanning centuries, including rare, first-edition storybooks that serve as a foundational pillar of global storytelling and artistic heritage.
Launch Date / Event Period
December 2024 / 1–31 December 2024
ARTiSTORY helps brands turn the right cultural source into validated concepts, production-ready design assets and market-ready storytelling.
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