Product Development
Creative Artwork Adaptation
Rights Management
FreshO2 × The National Gallery
Impressionist Color, Translated into Beauty
The Brief
Taiwanese beauty brand FreshO2 wanted to transform masterpieces from The National Gallery into a collectible cosmetics collection that connected Impressionist art with contemporary beauty consumers.
ARTiSTORY's Role
ARTiSTORY curated suitable artworks by Van Gogh, Renoir, Seurat, and Cézanne, translating their palettes, compositions, and distinctive details into product colors, decorative motifs, and packaging assets. We also supported product storytelling, rights clearance, artwork attribution, and approvals from concept through production.
The Collection
A nine-SKU cosmetics and accessories collection launched in Taiwan in 2023, comprising three six-color eyeshadow palettes, three lip colors, a setting powder, a two-piece makeup puff set, and a cosmetic bag.
The Outcome
The collaboration transformed celebrated National Gallery masterpieces into accessible beauty products, giving FreshO2 a distinctive art-led collection while introducing Impressionist art to a new generation of consumers.
Featured Cultural Sources
Sunflowers
Vincent van Gogh’s 1888 oil-on-canvas still life of fifteen sunflowers, in the National Gallery collection.
The Umbrellas
Pierre-Auguste Renoir’s oil-on-canvas Paris street scene, painted about 1881–6 and held by the National Gallery.
Bathers at Asnières
Georges Seurat’s 1884 oil-on-canvas scene of figures resting by the Seine, in the National Gallery collection.
Project Gallery
Project Impact
Product Collection
Nine-SKU cosmetics and accessories collection
Art Impact
Impressionist artworks introduced to contemporary beauty consumers
Brand Impact
Distinctive art-led cosmetics collection for the Taiwanese market
Project Tags
Product Development
Creative Artwork Adaptation
Rights Management
Launch Details
Cultural Partner
The National Gallery
Launch Year
2023
ARTiSTORY helps brands turn the right cultural source into validated concepts, production-ready design assets and market-ready storytelling.
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