Cultural Research
FRESH (LVMH) × The Met
Classic Stories, Designed to Travel Everywhere
The Challenge
CHAGEE wanted a Valentine’s Day tea collection connecting modern tea culture with Monet’s romantic garden imagery for younger consumers.
Our Solution
ARTiSTORY selected Monet’s The House among the Roses, developed the art-led creative direction, adapted its ARTiSTORY supported the collaboration by curating two Van Gogh masterpieces, shaping the creative and storytelling direction, and coordinating artwork rights, product applications and approvals.colors, floral elements and atmosphere across beverage packaging and campaign storytelling, and coordinated rights clearance and approvals.
Featured Artworks and Collections
Project Gallery
Project Impact
Project Tags
Cultural Research
Launch Details
Connecting cultures through meaningful brand collaborations and authentic storytelling that drives both impact and revenue.
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