FILA x Centre Pompidou

Where Modern Art Meets the Energy of Sport

The Brief

FILA wanted to connect its sporting heritage with the Centre Pompidou’s architecture and modern art collection. Launched in the year of the Paris Olympics, the collaboration celebrated movement, creativity, and the energy shared by art and sport.

ARTiSTORY's Role

Our role included developing the creative direction and adapting architectural and artistic references into graphics, colors, and product placements. For the collection storytelling, we coordinated a photo and video shoot at the Centre Pompidou featuring dancers and families in motion. We also managed rights clearance and approvals through launch.

The Collection

A 30-SKU menswear and womenswear active lifestyle collection launched in 2024, spanning T-shirts, knitwear, pants, shorts, and coordinating separates. Vibrant graphics and color blocking connected FILA’s sportswear identity with the Centre Pompidou’s visual language. A children's wear collection was added later.

The Outcome

Original photography and video filmed at the Centre Pompidou brought the collection to life, positioning FILA at the intersection of sport, art, fashion, and community during a landmark year for international sport in Paris.

Featured Centre Pompidou Art

Centre Pompidou - Modern and Contemporary Art

Centre Pompidou houses Europe's largest collection of modern and contemporary art, featuring works from the 20th and 21st centuries. The museum's radical architectural design and innovative approach to exhibiting art perfectly complement FILA's forward-thinking approach to athletic design. This collaboration brings Centre Pompidou's cutting-edge artistic vision to athletic wear, creating products that challenge traditional boundaries between art, sport, and fashion while making contemporary art accessible to active lifestyle consumers.

Contemporary Abstract Elements

20th-21st Century Collection Featured on: Athletic Apparel and Footwear Bold geometric patterns and vibrant abstract compositions from Centre Pompidou's contemporary collection inspire the dynamic designs throughout FILA's athletic wear. These modern artistic elements celebrate the museum's commitment to pushing boundaries in both art and design, perfectly complementing FILA's innovative approach to athletic performance.

Pop Art and Graphic Elements

Modern Art Movement Featured on: Lifestyle and Performance Collections Drawing from Centre Pompidou's extensive pop art collection, this collaboration incorporates bold graphics, striking color combinations, and contemporary artistic elements that resonate with both art enthusiasts and athletic consumers, creating products that are culturally significant and performance-driven.

Project Gallery