Cambridge University x Shanghai Museum

From Magic World to Science - Location-Based Experience

The Challenge

Cambridge University sought to expand its global educational reach and cultural impact by creating an immersive exhibition that would showcase the university's rich scientific heritage to international audiences. The challenge was to develop a location-based experience that would effectively communicate centuries of scientific advancement while engaging visitors in Shanghai's premier cultural institution.

The project required creating a sophisticated exhibition that would bridge cultural differences and present Cambridge's academic legacy in a format that resonates with diverse international visitors at one of China's most prestigious cultural landmarks.

Our Solution

We developed "LBE - From Magic World to Science," an innovative location-based experience hosted at Shanghai Library East Wing. This marks Cambridge University's first LBE project, creating an exceptional venue partnership that leverages Shanghai Library's status as one of the city's most modern and prestigious cultural landmarks.

The exhibition utilizes the library's expansive galleries, state-of-the-art facilities, and prime location in the cultural district to offer an exceptional setting for engaging international audiences with Cambridge's scientific heritage through immersive storytelling and dynamic displays.

About the Partnership

University of Cambridge

Founded in 1209, the University of Cambridge stands as one of the world's oldest and most prestigious academic institutions. With over 800 years of scholarly excellence, Cambridge has been home to groundbreaking scientific discoveries and intellectual breakthroughs that have shaped our understanding of the world. From Sir Isaac Newton's laws of physics to Stephen Hawking's theories on black holes, Cambridge has fostered scientific minds that have revolutionized human knowledge. The university's commitment to research excellence and global education makes it an ideal partner for international cultural initiatives.

Shanghai Library East Wing

Shanghai Library East Wing stands as one of the city's most modern and prestigious cultural landmarks, making it a prime venue for high-profile events. With expansive galleries, state-of-the-art facilities, and a prime location in the cultural district, it offers an exceptional setting for engaging audiences. The library serves as a bridge between traditional Chinese culture and contemporary global knowledge, making it the perfect venue for international collaborations that celebrate both heritage and innovation.

Shanghai Museum Box

Shanghai Museum-box Co., Ltd. is based in Shanghai and dedicated to art and culture content development. Their field of interest encompasses Art, Culture and Science, developing creative ways for art and culture to connect and engage with young generations. Founded by Han Jing, Jeff Liao and Jacky Hao, Museum Box brings extensive expertise in cultural IP licensing and exhibition development. Han Jing previously co-founded Alfilo Brands, working with prestigious institutions like the British Museum, MET, V&A, and MFA Boston in Greater China.

Project Gallery