Cambridge University x Shanghai Museum

From Magic World to Science - Location-Based Experience

The Brief

The University of Cambridge sought to present the development of scientific thought as an accessible, cross-cultural visitor experience in Shanghai. The challenge was to turn centuries of complex ideas, manuscripts, instruments and discoveries into an engaging exhibition narrative for families, students and general audiences without losing academic depth.

ARTiSTORY's Role

ARTiSTORY developed the location-based experience concept and narrative framework for From Magic World to Science, working across Cambridge collections and the Shanghai delivery context. Our role included cultural research, content development, experience planning and creative briefs that translated historical material into spatial storytelling, recreated objects and interactive interpretation.

The Collection

Presented at Shanghai Library East Branch, the exhibition brought together more than 100 recreated historical objects and models connected with Cambridge University Library, the Whipple Museum, Trinity College, King’s College and the Cavendish Laboratory. Multimedia and interactive displays traced ideas from early systems of knowledge to modern science, including references to Newton, Darwin and major scientific discoveries.

The Outcome

From Magic World to Science created a large-scale public platform for Cambridge’s scientific heritage in Shanghai. By combining collection-led research with physical reconstruction and interactive interpretation, the experience made a broad history of science understandable and relevant to visitors across ages and cultural backgrounds.

About the Partnership

University of Cambridge

Founded in 1209, the University of Cambridge stands as one of the world's oldest and most prestigious academic institutions. With over 800 years of scholarly excellence, Cambridge has been home to groundbreaking scientific discoveries and intellectual breakthroughs that have shaped our understanding of the world. From Sir Isaac Newton's laws of physics to Stephen Hawking's theories on black holes, Cambridge has fostered scientific minds that have revolutionized human knowledge. The university's commitment to research excellence and global education makes it an ideal partner for international cultural initiatives.

Shanghai Library East Wing

Shanghai Library East Wing stands as one of the city's most modern and prestigious cultural landmarks, making it a prime venue for high-profile events. With expansive galleries, state-of-the-art facilities, and a prime location in the cultural district, it offers an exceptional setting for engaging audiences. The library serves as a bridge between traditional Chinese culture and contemporary global knowledge, making it the perfect venue for international collaborations that celebrate both heritage and innovation.

Shanghai Museum Box

Shanghai Museum-box Co., Ltd. is based in Shanghai and dedicated to art and culture content development. Their field of interest encompasses Art, Culture and Science, developing creative ways for art and culture to connect and engage with young generations. Founded by Han Jing, Jeff Liao and Jacky Hao, Museum Box brings extensive expertise in cultural IP licensing and exhibition development. Han Jing previously co-founded Alfilo Brands, working with prestigious institutions like the British Museum, MET, V&A, and MFA Boston in Greater China.

Project Gallery