British Library x Lele Sadoughi

Where Literature Meets Luxury Design

The Challenge

The British Library sought to expand its merchandise licensing program into the U.S. luxury fashion market while maintaining the cultural integrity of its literary heritage. The challenge was to authentically translate centuries-old literary treasures and archival illustrations into contemporary luxury accessories that would resonate with modern consumers while preserving the educational and cultural value of these historic works.

Our Solution

ARTiSTORY facilitated a groundbreaking collaboration between The British Library and luxury accessories brand Lele Sadoughi, creating a collection that transforms literary classics into exquisite fashion pieces. The collection features signature headbands and accessories inspired by 'The New Wizard of Oz,' 'The Nursery Alice,' and 'Sleeping Beauty,' using authentic archival illustrations and motifs from the British Library's extensive collections to create wearable art that celebrates literary heritage.

Featured Literary Collections

The British Library - Literary Heritage Guardian

The British Library is the national library of the United Kingdom and one of the world's largest libraries, housing over 170 million items including manuscripts, books, and historical documents. Its collections span centuries of human knowledge and creativity, preserving literary treasures for future generations. This collaboration brings the Library's extensive archival illustrations and literary heritage to contemporary luxury fashion, making classic literature accessible through beautifully crafted accessories that celebrate the enduring power of storytelling.

The New Wizard of Oz Illustrations

Early 20th Century Featured on: Signature Headband Collection Whimsical illustrations from the classic tale featuring emerald city motifs, yellow brick road elements, and beloved characters. These vintage storybook illustrations inspire Lele Sadoughi's signature headbands with their magical and adventurous spirit, bringing literary wonder to luxury fashion.

The Nursery Alice Victorian Illustrations

Victorian Era Featured on: Literary Accessories Collection Delicate Victorian-era illustrations from Lewis Carroll's beloved Alice stories, featuring playing card motifs, tea party elements, and whimsical characters. These timeless designs inspire elegant accessories that capture the charm and sophistication of classic children's literature.

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