Jack & Jones x Salvador Dalí

Surrealist Art Meets Contemporary Streetwear

The Challenge

Jack & Jones sought to create a fashion collection that would bridge the gap between high art and accessible streetwear, introducing Salvador Dalí's revolutionary surrealist vision to a younger generation of fashion-conscious consumers. The challenge was to authentically translate Dalí's complex artistic concepts and dreamlike imagery into contemporary clothing designs that would resonate with modern audiences while preserving the integrity and profound meaning of his masterpieces.

Our Solution

ARTiSTORY developed an exclusive streetwear collection that transforms two of Salvador Dalí's most iconic surrealist masterpieces into contemporary fashion statements. Each piece serves as a wearable canvas that brings Dalí's exploration of dreams, time, and reality into everyday life. The collection features 'The Persistence of Memory' with its famous melting clocks on premium hoodies and 'Lobster Telephone' on artistic t-shirts, making surrealist art accessible through fashion.

Featured Salvador Dali Artworks

Salvador Dalí - Master of Surrealism

Salvador Dalí (1904-1989) remains one of the most recognizable and influential artists of the 20th century. His surrealist masterpieces, characterized by dreamlike imagery, melting forms, and symbolic complexity, continue to captivate audiences worldwide. Dalí's exploration of the unconscious mind, time, and reality created a visual language that transcends generations. This collaboration brings Dalí's revolutionary artistic vision to contemporary fashion, making his profound artistic concepts accessible to younger audiences through streetwear that celebrates creativity, individuality, and artistic expression.

The Persistence of Memory (1931)

Dalí's most famous masterpiece featuring melting clocks in a dreamscape, exploring concepts of time, memory, and the relativity of human perception. This iconic work challenges our understanding of temporal reality and has become a universal symbol of surrealism.

Lobster Telephone (1936)

One of Dalí's most famous surrealist objects, combining the mundane functionality of a telephone with the unexpected organic form of a lobster. This iconic piece challenges our perception of everyday objects and represents the artist's exploration of the unconscious mind through unexpected juxtapositions.

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