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ARTiSTORY’s licensing programs and partnerships with the world’s top cultural organizations offer privileges you can’t get with CC0 and public domain art like opportunities for crossover branding with world-class museums and galleries, exclusive access to their curatorial departments, and the use of the museum spaces for product launch events.
With us, you’ll get access to our annual trend-focused style guides and design assets created by our global creative team. These design assets include illustrations, prints and patterns, icons, badges and borders etc., all in Adobe Illustrator (AI) and Photoshop Document (PSD) formats – for you to use. We also offer our licensees and retail partners marketing and branding support through immersive store windows, short videos, live streaming, and social media campaigns featuring the artwork you select.
Museums own many artifacts, but you need a licensing specialist to jump through the legal hoops and a creative studio to turn them into stunning design assets. Licensees can work with any museum that is open to the concept of licensing. But you have to work with one museum at a time, and it could take easily six months to one year before product design can start.
ARTiSTORY has secured the master license rights, with themes and design assets developed for next season and already approved by the museums. Most importantly, our business development teams in your market are fully trained and ready to work with you.
Our partnership grants brands special museum access, a boon for D2C brands looking to attract influencers on platforms like Instagram and TikTok. By aligning with ARTiSTORY, brands can host influencers for exclusive museum tours, yielding unique promotional content.
ARTiSTORY emphasizes the in-store EXPERIENCE to entice shoppers back to physical locations. Beyond our museum-inspired design assets, we craft immersive experiences like themed shop windows. For instance, a licensee of our "Shakespeare - A Midsummer Night Dream" theme received interactive shop decorations that attracted passersby, drawing them in-store. You can contact us to see further examples.
In situations where our museum partners have not registered their trademark in the market and/or specific classes, there are various pragmatic solutions available. Firstly, the co-branding approach (or crossover collaboration) allows the museum logo to be used as the name of the product collection while the licensees continue to use their own brands as the main BRAND for the product. (see examples on the below).
ARTiSTORY can specifically disclose the fact that the museum does not have the trademark in some trademark classes, and add an indemnification for the benefits of the licensees.
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