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ARTiSTORY announced that it has added a new heavyweight cultural and artistic partner, the Centre Pompidou in France, and obtained its IP authorization and operation rights in the global market. The first phase of business will start from the Chinese market. Founded in 1977 and located in the center of Paris, the Pompidou Center is a unique art and cultural center. Here, art is intertwined with performances, films, music and thematic discussions. Its iconic building was designed by architects Renzo Piano and Richard Rogers, and is also home to France's national collection of modern art.
For centuries, Paris has been inseparable from artists and art. From classical Renaissance art to modern and contemporary art, through the collection of the Pompidou Center, people see a central hub for creativity, imagination, exploration and progress. There are more than 120,000 works of art in the Pompidou Center. It has the largest collection of 20th and 21st century masterpieces in Europe and is one of the largest collections of modern and contemporary art in the world. Thousands of art masters such as Henri Matisse, Wassily Kandinsky, Robert and Sonia Delaunay, Frida Kahlo, Piet Mondrian and Marc Chagall have gathered here.
The Pompidou Center pursues the concept of openness to the world, with the goal of exposing as many people as possible to culture and creativity. It also carries out regional and international activities in the form of exhibitions, loaned collections and long-term cooperation. It is well-known in France and internationally for its professional content and operations, and currently has cooperative projects in Paris, Metz, France, Malaga, Spain, Brussels, and Shanghai, China.
ArtShushi is a member of Shanghai Xinzhengxin Intellectual Property Service Co., Ltd. and is supported by Shanghai Xinzhengxin Enterprise Management Co., Ltd. (SIPIC). SIPIC is a subsidiary of Shanghai Xinzhengxin Intellectual Property Service Co., Ltd., focusing on the secondary development of high-quality IP assets in the fields of culture, art, science and books, and investing in growing enterprises in the field of IP operation by injecting high-quality copyright resources and investment funds.
Sun Kai, CEO of Shanghai Xinfengxin Intellectual Property Service Co., Ltd. and head of SIPIC Management Partner, said: "The Pompidou Museum has an unparalleled collection and is the world center of modern art. The Pompidou Museum's avant-garde architecture is itself a masterpiece of modern art. The modern concepts and innovative spirit it upholds make it no longer a memorial, but a city toy and a festival. We will continue to cooperate with selected outstanding Chinese consumer brands and retailers, introduce Pompidou's unparalleled brand influence, rich and precious IP resources and innovative modern lifestyle, enrich our modern life and cultural consumption, and enable corporate brand upgrades."
He Yizan, founder and CEO of ArtShuShi, commented: "The Pompidou Centre is a cultural landmark in France and one of the most important museums in the world for the collection of contemporary art. The Pompidou Centre hopes to reach more global users through IP licensing, cultural and creative products, online retail and offline experience. We are very pleased to cooperate with such a top global cultural and artistic IP party. We believe that ArtShuShi can connect more consumers who love culture and art through creative licensing projects."
Julie Narbey, Executive Director of the Centre Pompidou in Paris, France, commented: “I am delighted to have chosen ArtScience as the partner for the international brand development of the Centre Pompidou. The professionalism of its team and its in-depth understanding of the Chinese business ecosystem will be invaluable in expanding the impact of our institution. The first round of creative proposals and dialogues around the works of great masters are very meaningful and promising, and we look forward to the launch of the first batch of projects.”
