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The Global Licensing Expo Shanghai (LEC), a prominent event in the licensing industry, is set to take place from July 17 to 19, 2024, at the National Exhibition and Convention Center (Shanghai). This event, part of a renowned international licensing series with over 40 years of history, aims to foster connections between copyright holders, agents, manufacturers, and retailers across various sectors, including animation, film, cultural arts, entertainment, and sports.
This year's exhibition will feature over 1,800 IPs, drawing an expected 100,000 professional visitors. Among the key participants is ARTiSTORY, a brand under Sinofaith IP Investment Company (SIPIC), known for its comprehensive cultural and artistic content ecosystem. ARTiSTORY will showcase its flagship ARTiSTORY STORE, offering an immersive museum culture experience.
Established in 2020, ARTiSTORY has rapidly become a leader in cultural and artistic IP licensing. It manages and licenses a diverse portfolio of IPs, including Dunhuang Cultural Creations, The Great Wall of China, The British Library, Centre Pompidou, and many more. These partnerships span key markets globally, including Greater China, North America, Europe, Southeast Asia, and the Middle East.
ARTiSTORY's projects aim to blend cultural heritage with contemporary consumer experiences. Some notable collaborations include:
ARTiSTORY is not just about product licensing; it also engages in marketing and location-based entertainment (LBE) licensing. For instance, collaborations like Dunhuang Cultural and Creative × Clash of Kings bring historical treasures into the gaming world, while Boston Museum of Fine Arts × Fairmont Singapore offers art-themed afternoon teas.
ARTiSTORY's innovative approach has garnered multiple awards. Its exhibition "Our Design: Super National Trend" won accolades at the 2021 Shenzhen International Design Week, and its "Dunhuang·Treasure Guarding Dragon Desktop Blind Box Ornaments" received recognition in a global cultural and creative competition.
The LEC Licensing Exhibition is a must-attend event for industry professionals and cultural enthusiasts. With over 400 exhibitors across a 48,000 square meter area, the expo promises to be a hub of innovation and collaboration. Pre-registered visitors can enter for free until July 16, 2024, while on-site tickets will be available for purchase.
For more information, visit the official website here. Don't miss the opportunity to explore the future of cultural and artistic IP licensing at LEC 2024.
