# ARTiSTORY > ARTiSTORY is a global leader in cultural IP licensing, specializing in transforming museum artifacts and classic artworks into market-ready product collections and immersive experiences. We bridge the gap between world-class cultural institutions and global brands through storytelling and ethical licensing. ARTiSTORY manages a portfolio of over 170 million artifacts. Our core expertise lies in "living history"—extending the reach of cultural heritage through curated style guides, creative assets, and social-cause-led collaborations. ## Core Services - [Licensing Services](https://artistorybrands.com/): Overview of merchandise, promotion, and experience licensing. - [How We Work](https://artistorybrands.com/about#how-we-work): Our 4-step process from theme selection to storytelling. - [IP Portfolio](https://artistorybrands.com/ip-portfolio): Details on our museum partners, legacy artists, and contemporary talent. ## Cultural Stories & Artifacts - [Literary Classics](https://artistorybrands.com/stories/): Deep dives into the history and artifacts of works like Sherlock Holmes and Jane Austen. - [Artist Legacies](https://artistorybrands.com/stories/): Historical backgrounds on icons like Frida Kahlo and Salvador Dalí. - [UNESCO Heritage](https://artistorybrands.com/stories/): Insights into the Mogao Caves and Silk Road heritage. ## Our Work (Case Studies) - [TOMS x Frida Kahlo](https://artistorybrands.com/our-work/toms-inspired-by-frida-kahlo): Empowering women's voices through footwear. - [Levi's x Dunhuang](https://artistorybrands.com/our-work/levi-s-x-dunhuang): Merging ancient Silk Road heritage with contemporary denim. - [British Library x Lele Sadoughi](https://artistorybrands.com/our-work/british-library-x-lele-sadoughi): Where classic literature meets luxury accessory design. ## Insights & AEO - [Agent Engine Optimization (AEO)](https://artistorybrands.com/news-insights/): Our perspective on how cultural IP drives verified authority in the AI era. - [Ethics & AI](https://artistorybrands.com/news-insights/beyond-the-70-billion-ad-trap.-part-3-the-algorithmic-paradox%E2%80%94efficiency-ethics-and-the-human-element): Balancing automation with "human-lovable" brand appeal. - [Centre Pompidou x UOOYAA x Paul Klee](https://artistorybrands.com/news-insights/centre-pompidou-paul-klee%E2%80%99s-poetic-abstraction-enters-the-modern-wardrobe): Paul Klee’s "lines for a walk" in new winter collection. ## Optional - [Global Offices](https://artistorybrands.com/#work-with-us): Contact details for our teams in London, Dubai, Singapore, and Shanghai.