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In collaboration with Cambridge University Botanic Garden, "Moonlight Whisper" draws on the expertise of a world-renowned institution that has long been an important center for science, research and plant conservation. With their unparalleled knowledge of the rare Moonflower, including its fleeting bloom and elusive scent, Cambridge brings a sense of authenticity and enchantment to the project.
The concept takes its name from the Moonflower’s magical scent, that will subtly fill the runway as models walk. Like a whisper carried on the night air, this fragrance creates an immersive sensory experience, mirroring the fleeting wonder of the flower itself.
Together, fashion and nature come alive in an unforgettable celebration of art, science, and conservation.
Read more about the fascinating story of the Moonflower and the conservation efforts behind it, directly from Cambridge University Botanic Garden
Through ARTiSTORY's museum licensing program, we help brands create their own Art Collection series, transforming their products into collectible pieces.
"Moonlight Whisper" is a fashion concept inspired by the rare and enigmatic Moonflower (Strophocactus wittii), a cactus that blooms only under the moonlight. Just before it unfurls its delicate petals, the flower releases an enchanting, otherworldly fragrance, capturing the essence of fleeting beauty and mystery.
ARTiSTORY's curatorial and creative teams are excited to collaborate with you in exploring the opportunities of a museum IP licensing partnership. By transforming historical artifacts into contemporary products, we can help boost your sales with unique designs and compelling storytelling.
