Uin and British Library Embark on a Collaborative Journey with Artful Steps

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uin × British Library Alice in Wonderland and Shakespeare Shoes
October 2024

A groundbreaking collaboration between uin and The British Library, along with the ARTiSTORY STORE, brings together the world of travel and art. This partnership transforms timeless masterpieces into wearable works of art, combining elegance, culture, and comfort.

Uin, a footwear brand renowned for its artistic and travel-inspired designs, aims to merge style and functionality. Their goal is to create shoes that not only provide comfort for travelers but also serve as a canvas for artistic expression. By blending centuries-old masterpieces with modern footwear, uin allows customers to carry a piece of art and history with every step they take.

British Library

The British Library plays a pivotal role in this collaboration by providing access to its vast collection of literary and artistic treasures. As a custodian of British cultural heritage, it celebrates the works of legendary artists and writers, such as John Tenniel’s illustrations from Alice’s Adventures in Wonderland and the floral imagery inspired by Shakespeare’s A Midsummer Night's Dream. This partnership breathes new life into these timeless works, making them accessible to a wider audience in an innovative format.

THE ARTIFACT

Multiple artworks for a range of art-inspired collections

The collaboration honors iconic masterpieces from renowned artists and writers. Highlights include:

  • John Tenniel’s illustrations for Alice’s Adventures in Wonderland: Tenniel’s whimsical and imaginative drawings bring Lewis Carroll’s beloved story to life, capturing the surreal charm of Wonderland.
  • William Shakespeare’s A Midsummer Night’s Dream: Inspired by the enchanting imagery of Shakespeare’s classic play, this design features elements from the magical world of fairies and dreams.
  • Dunhuang Flying Apsaras and Danxia Landform: These designs draw inspiration from the ancient murals and stunning natural landscapes of China, showcasing cultural and artistic beauty.
  • Henri Matisse’s La Tristesse du roi: A vibrant masterpiece that embodies Matisse’s signature cut-out style, celebrating color and creativity.
  • Wassily Kandinsky’s Kleine Welten IV: A geometric and abstract work that reflects Kandinsky’s pioneering contributions to modern art.

This collection pays homage to these artistic geniuses while offering a unique way for individuals to engage with their works.

Licensing Alice's Adventures in Wonderland for Products and Events | ARTiSTORY
Licensing William Shakespeare’s A Midsummer Night’s Dream for Products and Events | ARTiSTORY
Licensing Dunhuang Flying Apsaras and Danxia Landform for Products and Events | ARTiSTORY
Licensing Henri Matisse’s La Tristesse du roi for Products and Events | ARTiSTORY
Licensing Wassily Kandinsky’s Kleine Welten IV for Products and Events | ARTiSTORY

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Our creativity knows no bounds — we’ve worked in diverse industries including fashion, home goods, consumer electronics, stationery, gifts, and restaurants and hotels.

In response to the growing need for successful shopper acquisition, consumer brands and retailers are actively using art and cultural intellectual property for innovative solutions.
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