Iconic Footwear Company TOMS Gets Inspiration from One of the Most Influential Women in Art

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TOMS x Frida Kahlo Inspired Footwear | ARTiSTORY
July 2023

In July 2023, ARTiSTORY worked with popular shoe brand TOMS, who got inspiration from some of the artworks of Frida Kahlo, a trailblazing female artist of the 20th century.

TOMS, known for its One for One® model, continues to make an impact, not only by giving away a portion of its profits, but also by paying homage to Frida Kahlo — one of the most influential women in art. The footwear company handpicked three of the brand's most loved shoe styles and matched them up with her most loved paintings.

Frida Kahlo

Frida Kahlo was best known for her self-portraits in varying mediums along with her use of color, which was highly exemplified in the brand's Frida Kahlo collection.

THE ARTIFACT

Boldness in Art Brought to Fashion

This art collaboration led to the unveiling of a unique collection that prominently features three of Kahlo's iconic paintings: "Still Life with Parrots," "Self-Portrait with Monkeys," and "The Frame".

Still Life with Parrots - Frida Kahlo | Artistory
Self-Portrait with Monkeys - Frida Kahlo | Artistory
The Frame - Frida Kahlo | Artistory

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In response to the growing need for successful shopper acquisition, consumer brands and retailers are actively using art and cultural intellectual property for innovative solutions.
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