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ARTiSTORY, in collaboration with designer toy brand ROBBi and the Thyssen-Bornemisza National Museum, has brought to life the iconic art of Piet Mondrian in the form of collectible designer toys.
The "ROBBi DREAM CITY" collection exemplifies ARTiSTORY's mission to make art accessible, engaging, and fun. By partnering with innovative brands like ROBBi, ARTiSTORY brings cultural IP to life, creating unique products that inspire creativity, promote imagination, and introduce a new generation to the wonders of art history.
This project not only showcases the power of art collaborations in various industries but also demonstrates the potential for cultural institutions like the Thyssen-Bornemisza National Museum to reach new audiences through unconventional partnerships. The collection is a testament to the influence of Piet Mondrian's work and its ability to inspire and captivate viewers across generations and cultures.
The ROBBi DREAM CITY collection is a visionary fusion of modern art and contemporary toy design that reimagines Mondrian's famous "New York City, 3" (unfinished) painting in a new, playful medium.
This masterpiece, created in 1941, is a perfect example of his iconic abstract style. Composed of intersecting horizontal and vertical lines in primary colors (red, blue, and yellow), along with black and white, it is a reflection of the dynamic grid of New York City's streets, capturing the rhythm and energy of urban life through geometric precision and bold color contrasts. This work exemplifies Mondrian's commitment to De Stijl principles, emphasizing simplicity and harmony.
Like in the original artwork, the designer toy collection showcases carefully balanced composition that captures the essence of modernism. With its clean lines and vibrant hues, the collection shows how the artwork remains a timeless symbol of avant-garde innovation and artistic vision.
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Each figure in this limited-edition series, retailing at US$699 a piece, is a walking work of art, adorned with Mondrian's signature red, yellow, and blue color blocks. By transforming this renowned artwork into a three-dimensional toy, ARTiSTORY and ROBBi have created an immersive experience that allows art enthusiasts and toy collectors alike to engage with Mondrian's masterpiece in a tangible, interactive way.
As an invitation to play, create, and explore, the "ROBBi DREAM CITY" collection offers a fresh perspective on the intersection of art and toys, making it a must-have for seasoned art aficionados and casual collectors alike. Through this innovative collaboration, ARTiSTORY, ROBBi, and the Thyssen-Bornemisza National Museum have set a new standard for the creative possibilities of cultural IP licensing in the world of designer toys.
