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Malaysia Airports has partnered with the British Library and ARTiSTORY to bring the enchanting world of Alice’s Adventures in Wonderland to life at KL International Airport (KLIA) this Christmas. This collaboration combines the festive spirit with the timeless charm of Lewis Carroll’s beloved tale, creating an unforgettable experience for travelers.
Malaysia Airports Holdings Berhad (MAHB), the licensee, aims to create a magical and immersive journey for travelers during the busy holiday season. By transforming KLIA and other international airports into whimsical wonderlands, MAHB aligns this project with its mission to enhance passenger experience and strengthen its brand as a world-class airport operator. The festive theme, inspired by Alice’s Adventures in Wonderland, resonates with both children and adults, fostering a sense of adventure, curiosity, and joy.
The British Library, a globally renowned institution, serves as the intellectual property (IP) partner for this collaboration. With its extensive collection of historical and cultural treasures, the British Library has provided access to Lewis Carroll’s iconic story and its rich illustrations. This partnership ensures authenticity and adds a layer of historical and cultural depth to the project.
The centerpiece of this collaboration is the recreation of whimsical elements from Alice’s Adventures in Wonderland. Highlights include the “Gigantic Tea-Cup Ride,” inspired by the Mad Tea Party, and the “Rabbit Hole Kaleidoscope,” which offers a vibrant, immersive experience. Travelers can also explore the “Queen’s Rose Tunnel,” a lush red rose installation reminiscent of the Queen’s Croquet-Ground. These artifacts celebrate the imaginative world of Wonderland, bringing to life the artistry and creativity of Lewis Carroll’s classic tale.
As part of the collaboration, Malaysia Airports has introduced exclusive festive promotions and merchandise under the theme of Alice’s Adventures in Wonderland. The “Spend and Redeem” campaign allows travelers to collect unique Christmas gifts, while the “License to Win” contest offers shopping vouchers and other prizes. These initiatives not only enhance the holiday shopping experience but also provide travelers with memorable keepsakes from their Wonderland-inspired journey.
This magical celebration, running throughout December, invites travelers of all ages to immerse themselves in the festive spirit while exploring the imaginative world of Alice and her adventures.
