Janice Wong Takes Inspiration from Vincent van Gogh for Chocolate Packaging

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Janice Wong Pure Imagination x Vincent van Gogh
March 2023

With a passion for innovation and a flair for creativity, Janice Wong is known to create bean-to-bar chocolates that are as visually stunning as they are delicious. Each meticulously crafted piece is a testament to the brand's dedication to elevating the chocolate experience.

In a collaboration made possible by ARTiSTORY, Janice Wong has transformed the works of Vincent van Gogh into irresistible bean-to-bar chocolates.

Janice Wong's goal in this collaborative project is to merge the worlds of fine art and gourmet chocolate, offering consumers a sensory experience that goes beyond traditional boundaries. By reimagining iconic artworks in chocolate form, the brand was able to create a unique fusion of taste and visual artistry.

The National Gallery

With the National Gallery's collection of masterpieces, including works by Vincent van Gogh, it has provided the inspiration and authenticity for Janice Wong's chocolate creations.

THE ARTIFACT

A Wheatfield, with Cypresses

Through this collaboration, Janice Wong reimagined form one of Vincent van Gogh's enchanting masterpieces, "A Wheatfield, with Cypresses." This painting, renowned for its vivid depiction of nature and expressive brushstrokes, has long fascinated art lovers.

A Wheatfield, with Cypresses by Vincent van Gogh | ARTiSTORY

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Our creativity knows no bounds — we’ve worked in diverse industries including fashion, home goods, consumer electronics, stationery, gifts, and restaurants and hotels.

In response to the growing need for successful shopper acquisition, consumer brands and retailers are actively using art and cultural intellectual property for innovative solutions.
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