CHAGEE and Thyssen Celebrate Love in Monet's Garden in Bloom

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Chagee × Thyssen-Bornemisza National Museum: Art-Inspired Tea Collection
February 2025

ARTiSTORY is excited to announce a special collaboration with CHAGEE, a premium tea beverage brand, in partnership with the Thyssen-Bornemisza National Museum.

This project celebrates Claude Monet’s iconic painting, The House Among the Roses, and coincides with the romantic spirit of Valentine’s Day, making it a perfect tribute to love and artistry.

CHAGEE's goal in this collaboration is to elevate its brand by intertwining art with culture. By incorporating Monet’s beautiful work into their offerings, CHAGEE aims to create a deeper connection with their customers. This alignment with the themes of beauty and craftsmanship found in Monet’s paintings resonates with their mission to provide refined experiences, allowing tea lovers to appreciate both flavor and artistry.

Thyssen-Bornemisza National Museum

The Thyssen-Bornemisza National Museum plays a crucial role in this collaboration. As a leading institution dedicated to preserving and showcasing significant artworks, the museum ensures that Monet’s legacy continues to inspire new generations. By facilitating this partnership, the museum enhances public access to art and fosters a greater appreciation for cultural heritage.

THE ARTIFACT

The House Among the Roses

The artwork featured in this collaboration is "The House Among the Roses" by Claude Monet, painted in 1925. This piece showcases Monet's signature style, with vibrant colors and expressive brushstrokes. It captures the essence of his home in Giverny, framed by blooming rose trees, evoking feelings of tranquility and beauty.

Claude Monet - The House Among the Roses | Art Licensing with ARTiSTORY

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In response to the growing need for successful shopper acquisition, consumer brands and retailers are actively using art and cultural intellectual property for innovative solutions.
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