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On Earth Day in April 2024, 7CAFÉ, Hong Kong's largest coffee chain with 600 stores, launched a special Smiley World × Centre Pompidou collaboration. This unique dual IP partnership, created by ARTiSTORY, masterfully blends the iconic SMILEY with artistic inspiration from Centre Pompidou's renowned collection.
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The designs seamlessly bridge the iconic SMILEY with the artistic legacies of Salvador Dalí, Frida Kahlo, and Wassily Kandinsky, reimagining their distinctive styles through the lens of major art movements like Cubism, Fauvism, and Surrealism.
By incorporating fragmented planes, bold colors, and dreamlike elements, the designs not only pay homage to these master artists but also celebrate the shared Parisian heritage of SMILEY (1971) and Centre Pompidou (1977), blending modern pop culture with timeless artistic expression.
The eco-conscious merchandise line focuses on everyday essentials: a versatile foldable travel bag, a stylish dual-purpose lunch bag — both crafted from recycled polyester — and a premium double-wall stainless steel travel mug. Each piece features the artistic interpretations of SMILEY, transforming daily accessories into portable art pieces. These practical items merge artistic sophistication with environmental responsibility, exemplifying ARTiSTORY's expertise in bridging the gap between classical art heritage and contemporary lifestyle brands.
This groundbreaking collaboration not only showcases ARTiSTORY's skill in connecting modern art with contemporary culture but also brings art appreciation into daily life while promoting sustainability. The project demonstrates how cultural institutions and modern brands can work together to create meaningful, environmentally conscious products that resonate with today's consumers.
The dual-purpose lunch bag is made with recycled polyester for both its outer layer and lining, featuring a practical water-resistant surface coating. It can be used in two ways: opened fully with a shoulder strap as a tote bag, or folded at the top with a safety clasp as a compact handheld lunch bag.
The design features the architectural facade of the Centre Pompidou adorned with colorful SMILEY faces.
The tumbler comes in two designs: one features the architectural facade of the Centre Pompidou adorned with colorful smiley faces, while the other showcases a blue and yellow color scheme with oil painting-style smiley faces in various sizes. The design showcases the creativity of this crossover collaboration!
